July 12, 2009 by Michelle
It seems that everything in life is focussed on instant gratification. The internet in particular has made this even more pronounced. You can download movies, music and information quickly and immediately. Don’t want to wait for the snail mail to arrive? Then just send an email and receive a response from the other person now. Can’t wait for that outfit to arrive in the stores, then just surf the web and buy it on-line.
We have become so used to getting things right now that we sometimes forget that not everything can be achieved right away.
The same is with internet marketing. There is no “get rich scheme” or “automatic cash machine”. The worst thing you can do is to constantly chase the latest fad, the latest idea/product. The best thing you can do is treat internet marketing as a proper business; put in the hard yards, constantly learn from the best and stay committed to your course of action. Even though the internet has made us used to getting things now, ironically, the old fashioned values of working hard and being focussed applies to creating a successful internet business.
Though I’m still learning the ropes and finding my feet in internet marketing, I believe that if you apply traditional business habits, then you have a much better chance of success than 90% of the people out there that are also in the internet marketing arena.
Category Internet Marketing, Mindset | Tags: business,focus,internet,Internet Marketing | No Comments
July 6, 2009 by Michelle
I’ve found that as I have been exploring the world of internet marketing, I am constantly getting sidetracked by either the “latest products” or different techniques espoused by various internet marketing gurus/specialists.
A common problem that others starting out in the internet marketing space is the lack of focus – people are constantly chasing what seems to be the latest technique or product.
In my journey into internet marketing, I have to remember to keep focussed on a particular method rather than jumping around and trying different techniques. It is easy to get continuously distracted and lose direction in what you are trying to do.
This applies in other aspects of life as well. We have become increasingly conditioned to wanting results and things NOW and as a result anything that takes effort and time becomes “too difficult”.
Do you find it difficult to follow through on promises or fail to achieve your goals?
Category Internet Marketing, Mindset | Tags: focus,internet,Internet Marketing | No Comments
July 2, 2009 by Michelle
If you go to WordPress.com on their home page they have the latest stats:
192,524 new posts, 284,383 comments, 50,748,132 words today.
Blogs today are exploding in popularity and the rate at which they are springing up does not seem to be slowing down anytime soon.
So it brings me to my question: Why has blogging increased exponentially? And I figured that the best way to answer it is to look at why I started blogging. Of course, the reason why people start blogging will differ -some people blog for the money, others for the enjoyment and some to reach out to people with similar interests, beliefs or experiences.
But personally, for me, blogging is a way to express my thoughts and share my experiences. It is quite cathartic to send my thoughts into cyberspace on a regular basis. A part of me also gets a thrill from connecting with others and hopefully building a rapport.
The explosion of social networking (facebook, myspace, twitter etc) over the last few years is a sign that more and more people are keen to reach out to others. Ironically though, the more time we spend on these sites, the less time we have to connect with people face to face. I am only hoping that when my daughter grows up she will have a balance of the two.
Category Mindset | Tags: blogging,internet,networking,social networking | No Comments
June 30, 2009 by Michelle
I find Heather Allard’s blog, The Mogul Mom, a good read. Today she had a really interesting article on the “Point of Difference“. It relates to her brother wanting to sell organic dog biscuits. But she makes some good points on how points of difference is important where competition is stiff.
Check it out here: Point of Difference
Category Internet Marketing | Tags: competition,differentiation,internet,marketing,product marketing | No Comments
June 28, 2009 by Michelle
I have decided to take the plunge and look into internet marketing.
Type “internet marketing” into Google and you get 47 million hits! And every page seems to be a new revolutionary internet marketing course/software/coaching program which claims to be better than any other you may have seen.
Each of the “gurus”/product sellers promise the same things:
- They all claim to have the “product” that will make you rich and able to throw in your job
- They have all spent thousands of dollars on internet products in the past that have been useless until they “stumbled” across a particular product or developed their own “formula”
- Many of them were broke, destitute, had only $2.50 left in their bank account (if they even had a bank account – I think one of them apparently had his identity stolen so he couldn’t even open a bank account)
- Their product is a “must have” product that has made a heap of people rich or even millionaires
- You will spend the next 50 years wasting your efforts on out-of-date techniques if you don’t buy their product/course
- There is only a limited number of these products available or they are only opening their doors for a limited period of time
- They seem to promote each other’s products
Another important recurring theme is their sales letters. And no wonder they are “gurus” in their field. Their sales letters are all incredibly well written and and they make you feel like you NEED to buy their product/course now!
Coming from a basic knowledge of the internet and concepts like niche marketing, pay per click, adsense etc., it does make sense to buy some of these products to leverage off what others have already learnt. I could spend months trying to learn everything myself, but that would be an inefficient use of my time. So it’s a matter of trying to work out which product/guru suits and which I trust. I can’t afford to buy all the products, so I need to be discerning in which ones I buy/trial.
As I trial various products, I will post my honest review of them. Obviously you will need to do your own research but hopefully my comments and thoughts will help.
Category Internet Marketing | Tags: affiliates,internet,Internet Marketing | No Comments
