I have decided to take the plunge and look into internet marketing.
Type “internet marketing” into Google and you get 47 million hits! And every page seems to be a new revolutionary internet marketing course/software/coaching program which claims to be better than any other you may have seen.
Each of the “gurus”/product sellers promise the same things:
- They all claim to have the “product” that will make you rich and able to throw in your job
- They have all spent thousands of dollars on internet products in the past that have been useless until they “stumbled” across a particular product or developed their own “formula”
- Many of them were broke, destitute, had only $2.50 left in their bank account (if they even had a bank account – I think one of them apparently had his identity stolen so he couldn’t even open a bank account)
- Their product is a “must have” product that has made a heap of people rich or even millionaires
- You will spend the next 50 years wasting your efforts on out-of-date techniques if you don’t buy their product/course
- There is only a limited number of these products available or they are only opening their doors for a limited period of time
- They seem to promote each other’s products
Another important recurring theme is their sales letters. And no wonder they are “gurus” in their field. Their sales letters are all incredibly well written and and they make you feel like you NEED to buy their product/course now!
Coming from a basic knowledge of the internet and concepts like niche marketing, pay per click, adsense etc., it does make sense to buy some of these products to leverage off what others have already learnt. I could spend months trying to learn everything myself, but that would be an inefficient use of my time. So it’s a matter of trying to work out which product/guru suits and which I trust. I can’t afford to buy all the products, so I need to be discerning in which ones I buy/trial.
As I trial various products, I will post my honest review of them. Obviously you will need to do your own research but hopefully my comments and thoughts will help.
